Zhenai Xiao Email me

Strategic Communications • Public Relations • Content

Define who you are—express it with clarity and impact

I’m a strategic communicator and PR specialist. I help organizations and individuals clarify their voice, build trust, and move people to act. My work spans strategy and positioning, brand and reputation, media and stakeholders, social content systems, and design for communications.

Currently taking select projects
Strategy & positioning
Brand & reputation
Media & stakeholders
Social content & design

Services

Purpose‑driven support, from strategy to execution.

Strategy & Positioning

  • Messaging architecture & narratives
  • Communication plans & roadmaps
  • Stakeholder mapping & insights

Brand & Reputation

  • Reputation frameworks
  • Issues & crisis readiness
  • Spokesperson coaching

Media & Stakeholders

  • Media kits, pitches, & briefings
  • Op‑eds & thought leadership
  • Community & partner engagement

Social & Content Systems

  • Content pillars & editorial calendars
  • Templates & asset libraries
  • Measurement & optimization

Selected Work

Case studies across government, consulting, and advocacy. Filter by category or search by keyword.

Design Gallery

Visuals that support the work—brand one‑pagers, decks, and campaign assets.

About Zhenai

I’m a communications and PR specialist with experience across government, consulting, and advocacy. I help teams define their identity and express it with clarity and impact—through strategy, media, content, and design. My approach is practical, collaborative, and outcomes‑focused.

  • • Strategy & positioning
  • • Brand & reputation management
  • • Media relations & stakeholder engagement
  • • Social content systems & design for comms

Let’s work together

Email me at communications@zhenaixiao.com or send a quick brief below.