Your company is ready to scale. Your brand may not be.

I help brands speak the language of the markets they're entering — strategically, credibly, and consistently.

I'm a Communications & Market Development Consultant based in Montréal, Canada. My career has been shaped inside the institutions that define how Western countries communicate with the world — federal government, public diplomacy, international advocacy.

That experience is the foundation of how I work with brands today. I've written for cabinet ministers, advised foreign governments, and worked across three languages and three continents. The same precision and cultural fluency that institutional communications demand are exactly what's required when a brand is expanding into a new market or growing into its next stage.

I work with two kinds of clients: Chinese brands expanding into North America, where the rules of brand-building are fundamentally different from the domestic market, and growing North American businesses whose brand presence hasn't caught up to what they have to offer. In both cases, my role is to close the gap between what your current brand signals and what your business can actually deliver.